What is Page Rank?

SEO Primer

PageRank is a link analysis algorithm used by Google that assigns a numerical value between 0 and 10 that represents how important a page is on the web.

Google figures that when one page links to another page, it’s casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.

PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determines a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.  (By the way, Google.com has a PageRank of 10.)

Use this free tool to find the PageRank of your pages.

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